Sustainable fashion brand may still be an expectation in the industry. However, Amour Vert wants to make it real. It becomes one of leading trend makers in the industry. Amour Vert is promoting a brand that is based upon an environmentally friendly mindset. Aaron Hoey – the CEO of Amour Vert – expect that environmental friendliness should be a new standard that all businesses need to adopt.
About Amour Vert, the Sustainable Fashion Brand
The San Francisco-based brand offers apparel made of sustainable materials, namely, natural fibers. The label was founded by Linda Balti and Christoph Frehsee in 2010. The duo spent much time and energy developing pieces that are not only chic but also ecologically safe. They have promoted the concept of sustainable fashion brand. Then, they successfully attracted attention of Hoey, who becomes the sole leader of the brand.
The brand builds customer awareness and branding by means of various channels. They include e-commerce websites, conventional printed catalogues, and retail shops. The brand also builds partnerships with relevant wholesalers. The diversified marketing strategies seemingly work for Amour Vert. Now, it is on the way to become an exclusive brand for sustainable fashion items.
In an interview with Barry Samaha, a contributor for Forbes, Aaron Hoey told that Amour Vert is trying to revolutionize the fashion industry. Fashion industry depletes many natural resources and the residues manufacturing process contaminate the environment. In response to the problem, Aaron Hoey wanted to establish a fashion brand with minimum environmental impacts. The brand offers some advantages, including:
- Using organic and sustainable yarn materials
- Creating authentic fashion items
- Incredible speed in production process
- Creating quality, long-lasting garments
What Makes Amour Vert Different as a Sustainable Fashion Brand
Besides producing sustainable fashion products, Amour Vert makes itself different from other manufacturers in the industry by offering very versatile and soft fashion items. Therefore, dressing in a sustainable, but stylish fashion is effortless and hassle-free. The brand also focuses on day-to-day fashion items.
More interestingly, Amour Vert makes itself different with some advantages in its practices. They include using only non-toxic dyes. In addition, 97% of the production processes are conducted in California. This aims at reducing the carbon footprint compared to oversea production.
Majority of the products are made of 100% natural materials, like 100% organic cotton, silk items, and Tencel. However, to produce quality garments, they need to add 1%-2% spandex to certain pieces of clothing. This way, the garments can last for many years. This eventually reduces the landfill contamination.
Sustainable Fashion Brand: The Business Prospects
Aaron Hoey is very optimistic that the sustainable fashion brand will be accepted by the consumers very well. Why? The consumers are more educated now. They have better awareness on the importance of preserving the environment by reducing the carbon footprint and contamination.
In addition, Amour Vert is consistent with its commitment to produce high quality but sustainable fashion items. Therefore, the consumers can get the style with peace of mind. Yes, the brand is attempting to deliver the style and sustainable at the same time without endangering the environment.