Business Motivation Story from the Cookiepreneur Shira Berk: Part 1

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Those who live in New York City may be familiar with Goodie Girl Cookies, or at least the founder Shire Berk. The former music-marketing executive is now known as a snack artist for her success in running healthy snack and cookie business. If you are looking for interesting business motivation story, Shira Berk can be an inspiration.

As posted in Forbes, Goodie Girl began as a small cafe located in Manhattan’s Tribeca area. It got many local customers who love gluten-free cookies. Since being founded in 2010, Goodie Girl had been developing bigger and bigger. Shira Berk wanted it to sell more cookies in more spaces.

Business Motivation Story: How Shira Berk Built Partnership

The founder loves the food world. She loves experimenting with recipes, particularly gluten-free cookie recipes. The woman who was used to promote punk rock bands chose to run a foodie business.  Running a small business with gluten-free cookie as a main product, Shira Berk realized the importance of a strong partner – a partner with financial resource and expertise in running food business.

business motivation story Shira Berk

Of course, she realized that finding the right partner was not an easy task. He attempted to find the right formula for building strong business partnerships. The following are some of her strategies:


Shira Berk continuously built network with other entrepreneurs. She met some food industry mentors to get some inspirations and business motivation story in food industry. She also joined a food incubator program and even participated in the Fancy Food Show in New York.

In her efforts of building networks with other food entrepreneurs, Shira Berks was introduced the owner of Toufayan Bakeries – one of the oldest family-owned bakeries. Toufayan Bakeries has been in operation since the 1920s and it was still thriving as a private-label business.

Giving It Time

It took Shira Berk around one year to know Greg Toufayan and his business. She tried to have Greg invest in her business. Nonetheless, Greg had never had a partnership with anyone. Therefore, they were very careful in collaborating with other businesses. Shira Berk finally succeeded in getting investment from Greg Toufayan.

In April 2015, Greg Toufayan decided to invest $250.000 in Goodie Girl. The fund helped much in the production. Shira Berk managed the investment well. One and a half later, Toufayan invested an equivalent sum.

The Importance of Partnership

Shira Berk knew the importance of partnership with a bigger brand. She realized that she could not do anything without a partner. At the first time she met Toufayan, Goodie Girl’s annual sales were only about $25.000, and she had few loyal clients. The sales could barely pay the operational costs.

Partnership with Toufayan meant much. It changed the Goodie Girl’s world. In 2016, Shira Berk made $2.5 millions in sales. She projected another increase this year, with projected sales of $4 million.

The business motivation story from Shira Berk is certainly a practicable thing. The cookiepreneur still has more things to share for entrepreneurs and startups that need some motivational stories. Check them out in the next post.

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