Entrepreneurship Discussion lately covers the Finnish philosophy. If you have learned a Finnish art of business, you may be familiar with sisu. The term was first brought to global community after Joanne Nylund published a writing with the title: Sisu: The Finnish Art of Courage last year. The philosophy of sisu is considered relevant, particularly in businesses that face the issue of adversity.
As cited by Bryan Collins on Forbes, Nylund suggests that sisu refers to a kind of courage as well as a sort of tenacity and resilience that may help when someone or an organization is facing a really difficult crisis.
Entrepreneurship Discussion on Finnish Sisu Concept
Nylund is convinced that the philosophy really works in business. Sisu can give the businesses with clarity in addressing the trouble or resistance from other partners. The following is what Sisu tells about the Finnish art of courage in business:
Talk Less, Do More
In countries like the United Kingdom or the United States, it is more polite to start a business discussion with a short but clear statement, whether it is a meeting or a phone call. The case is different in Finland. Finns do not have such a small-talk culture. They even prefer doing things rather than speaking. Finns have a straightforward culture. If you want to make a business deal with Finns, make sure to know this well.
If you are an emotional leader, making a deal with Finns will be a challenge. If you want to embrace sisu in business, then you have to lead by example and show your integrity. When dealing with a Finnish manager, it is almost unlikely that you find him/her emotional while speaking. This applies at all settings, including all-hands or off-site meeting.
According to Nylund, the Finnish managers are away from brusqueness. Instead, they have certain modesty and lead by example. Yes, sisu contains the elements of integrity, tenacity, and perseverance. All of these are essential in business, right?
Prepare Your Reserve Energy
Sisu is just like a reserve fuel tank, where you can find extra energy to complete a task. Imagine the condition in which you find it very difficult to finish a task but at the same time, you have added energy to complete it. When your strength is gone, sisu supplies extra energy.
Or, imagine a condition, in which you have to meet the product-launching deadline. Even though your teams feel burned out, you are committed to meet the deadline. Sisu supplies extra tenacity and extra power that keep you going and not giving up. They are certainly qualities, which successful people should have in running a business, right?
In conclusion, the Finnish sisu is very relevant in entrepreneurship discussion. In the time of hardship, you need a source of spirit and energy. Take a look into sisu philosophy, and you will find that it works for you in business. Nylund is convinced that the philosophy works at any level of positions within an organization. It is a great thing that every person has and can utilize in addressing hard times.