A powerful crisis management is an important competence that a company should have. This quality helps the company in dealing with crisis in a constructive way. Of course, every business needs different strategies to make everything go in its way. However, even big organizations like Facebook can make fatal mistakes of crisis management. Such mistake can shake the world.
An organization should have an ability to see the crisis clearly. A good organization has humility to admit any mistakes and take the necessary steps to fix those mistakes as soon as possible. If you can do this, then you will commit fatal mistakes that can ruin the organization.
Fatal Mistakes of Crisis Management Made by Facebook
Facebook needs immediate correction in the way it deals with crisis. The following are some fatal mistakes of crisis management that the social media corporation has seemingly done:
Denying the Truth
Of course, everybody believes in what he/she is saying. Unfortunately, many people put too much trust in what they say. They are too confident to shift the truth and make it on their way. For instance, Facebook CEO Mark Zuckerberg once admitted that Facebook had done mistakes related to the personal data access in front the Congress. When he did this, Zuckerberg actually had denied that the data breach was led by the fact that Russian hackers had influenced this.
Admitting the mistakes is a wise thing an organization can do. However, make sure to do it by providing the relevant parties with comprehensive information. Truth-denying facts can be damaging for the entire organization.
Never think that your products or services are too important to fail. On one hand, it is true that billions of users in the world still love Facebook. It connects them with family members, friends, colleagues, and business partners from all over the world. On the other hand, some experts think that to some extent Facebook is arrogant about the importance of its products and services.
Self-importance is important for organizations to build their confidence. However, make sure that it is not too much. Histories show that even great kingdoms like Rome could ruin. Therefore, putting the confidence at moderate level is the best chances for you.
Going on the Offense
This can be a strategy to beat the competitors. However, make sure to go on the offense when your organization has a powerful defense system. Offending others while your defense system is tearing down is one of the fatal mistakes of crisis management Facebook had made. In this case, you are not ready to deal with offense from the competitors.
Example of the case is Facebook’s decision to hire political strategies to deflect attention to competitors and deny the truth. Instead of finding ways to open communication with competitors and fix the mistakes, Facebook went on the offense.
On-going offense requires the organization to anticipate the offense from the competitors. If too much self confidence is kept for long time, the organization can create socially inept and reprehensible behaviors. Make sure to get more fatal mistakes of crisis management made by Facebook in the next post.