Business owners need to stop repeating mistakes that stifle growth. Unfortunately, some business people are actually quite resistant to multiple actions that ensure steady growth. The level of competition will remain fierce in 2017 and here are things that people should do:
1. Define area of expertise: Defining area of expertise is essential, so we don’t over-generalize our focus. This step is also important to focus on specific ability not offered by the competition. Small businesses should work harder to gain distinct advantage on areas which they are best suited. Becoming an expert on specific thing could become an essential factor for growth in 2017. Small businesses shouldn’t become generalists to allow them compete with bigger companies.
2. Expand area of influence in the market. Growth is about expanding our area of influence after the beachhead in the marketplace is fully established. Expanding our market share is easy to do if distributors, sellers and consumer know our products. This is an important growth method that’s recommended by any expert. If done properly, this step should work really well. It’s an effective use of our time and resource to grow our business, in the current marketplace. With expanded influence, it will be much easier to increase market presence.
3. Use content marketing strategy: Many business owners argue that they simply don’t have enough time to run a blog. However, content marketing is more than just about running a blog. It involves providing information in all possible platforms, including social media and YouTube. Posting marketing articles in various popular directories also allows people to know more about our brand, products and services. We should be able to highlight all important aspects of our business using proper content marketing strategy. We will be able to define an area of expertise by becoming an expert through content marketing.
4. Develop deeper relationship with everyone: Other than expanding on things that we can do, it is also important to know what we can do with partners. We may be able to gain many things by focusing on an organization. In-depth relationship can bring many benefits.