You are certainly familiar with snacks like Oreo and What Thins, right? The latest news from the producer, Mondelez, is telling that the Snacking Giant is now using a different concept in its product. Mondelez International recently told that the company is developing a new healthy gut product. The company began the step by buying a minority sake in Uplift Food.
Mondelez International is known for several snacking products. They include Oreo, Wheat Thins, Ritz, and Tate’s. The company recently announced that buy minority stake at Uplift Food. By buying the stake, Mondelez is expecting that the investment will provide the people with functional health benefits. So, why does Mondelez is eyeing on the healthy gut product?
Healthy Gut Product: a New Concept from Mondelez
Uplift Food was established in 2018 by an Australian dietician – Kara Landau. She arrived at the business concept after years of research to find out the health benefits of prebiotics. The research also focused on how prebiotics can help manage stress and well being. Actually, a healthy environment in the gut is produced by probiotics. However, prebiotics are necessary to promote the functions of probiotics.
On the other hand, poor diet with imbalanced nutrition, and stress can lead to inflammation in the body. So, why does Mondelez choose healthy gut product? Almost 90% of serotonin is located within the gut. In addition, foods rich in prebiotics and probiotics are good to help patients address depression. The problem is that most of the prebiotics are found in only digestive products.
Why Mondelez Chooses Healthy Gut Product
Actually, Mondelez has several reasons to take on healthy and good snacking products. The following are some reasons for Mondelez to produce healthy snacking product:
Modern people are now are on the need to maintain health than they once were. Incidence of cardiovascular diseases increases every year. Diseases like diabetes mellitus, hypertension, or heart attacks are mostly related to lifestyle. As a result, people are more aware on the need for consuming healthy foods. Meanwhile, snacking offers good opportunities for packaged food industry. The industry keeps growing.
Actually, it is not the first time for Mondelez to invest in new venture capital arm. Last year, it also invested in SnackFutures, which was launched in November 2018. The new capital arm was established as Mondelez faced strict competition from its competitors like General Mills. Since founded in 2015, the company has invested in many food maker businesses.
Actually, investing in healthy products like probiotic beverage (GoodBelly) as well as organic cottage cheese. Another competitor is Good Culture, which introduces plan-based food products, like plant-based burger to minimize the health impacts of too much carbohydrate, too much protein, and too much fat.
Different Business Scheme
By investing in healthy gut product, Mondelez has many chances to learn from what is going on in startup businesses. However, there is something unique with the new business arm. SnackFutures is established formally as a venture fund as well as internal accelerator. It is independent from Mondelez as the main business.