Strategies to Use Text Messaging for Business: Part 1

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Mobile marketing remains a popular topic, as the variations keep growing from time to time, depending upon the trends and market demands. It is still an effective way for branding. Despite so many types of mobile marketing strategies, text messaging for business is still important. A study cited by Stephanie Burns on Forbes show that around 64% of consumers still believe that businesses need SMS messaging. They even need to interact with the clients more often than they do now.

Text Messaging for Business: Here Are the Tricks

Fortunately, using text messaging for business is easy enough. In addition, there are many interesting ways to add text messaging for business purpose. If you want the same strategies, the following are some ways to do it:

Sharing Presentation Slide

Giving a presentation in a business meeting or conference is a great chance for you to get new customers and get in touch with them. Invite your audience to have a contact by giving your contact number in the presentation slides. Then, you can send them the slides after they send you a keyword or message to your phone.

Text messaging for business

You can set this as an automated process if the text messaging software is integrated into the email marketing software. Anytime you have something new in the marketing programs, they can be regular recipients. The study cited by Stephanie Burns shows that 74% of the respondents reported enhanced business impression due to the interaction via text messaging.

Text messaging for business can work better than email marketing. Why? The study shows that it is most likely that the owner opens a text message. Meanwhile, the open rate of email is only 20%. In other words, when you send a message to a potential customer, it is very likely that he/she will see it.

Sending Reminders

Another use of text messaging for business is to send your customers reminders. This is an innovative system for service-based businesses. For instance, if your customers have regular appointment to your office, send them reminder messages one of two days before the due date. It will help the customers much. As they may have so many things to do, the customers might miss the appointment.

Reminder message is good not only for the customers. It is also good for you to keep the cancellation rate or drop out rate low. The study cited by Stephanie Burns confirms this. More than 70% of the respondents agree that text messages are helpful for both the customers and the businesses.

Following up Website Visits

If your website has a registration form, make sure to include phone number in it. You can follow up the website visits by sending them messages. You can keep the communication going and ask how the customers are doing. Ask them if they have any questions or even complaints related to your products or services. Of course, it takes less time to respond to a text message compared to it does with email.

There are few other strategies to use text messaging for business. Do not miss them in the next post!

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