Many companies ignore the importance of a business logo. “What is logo?”, “What does it matter?” Such questions may come into your mind when considering the importance of a logo for your company. When talking about logo, you may think of a graphic image with complicated designs and colors.
In fact, many successful businesses, like Amazon or Microsoft, have simple logos. Some of the logo simply contains bold-colored letters. So, what does the logo matter?
3 Reasons Behind The Importance of a Business Logo
Simply speaking, the main role of a logo is “to identify.” To identify what? When it comes to business context, the logo is of course used to identify your company, your products, or your services. Logo is ‘the face’ of your business. It represents your business identity. In other words, it is the most important graphic element in of your business.
Besides its role for representing your business identity, the following are other reasons behind the importance of a business logo:
An Impressive ‘First’
When someone identifies your business for the first time, logo is one of the easiest-to-remember elements, besides name of your business. A simple but carefully designed logo will do the job better than a complicated one. Take Apple logo for instance. The logo is an Apple graphic, which really represents the company name.
An impressive first contact is a good way to communicate the products or services you sell to the potential customers. A well-designed logo is able to invite potential customers to learn more about your company and products or services. Simply speaking, the logo introduces your company to the public.
A Distinguishing Quality
Logo distinguishes your business from the competition. Some logo really embraces unique qualities of the company. Such thing is frequently seen in food franchise logos. Have you seen a franchise logo, in which a chef is holding a giant pizza? A giant pizza size may be the distinguishing quality of the franchise.
Of course, developing a unique logo is not a simple task. You need to be able to identify your qualities and things that make you different from the competition. Being different is good for business in an almost saturated industry. Sometimes, use of bold colors can do the job well.
An easy to recognize and inspiring logo may help in building brand loyalty. Sometimes, the businesses need to take a long way to achieve the brand loyalty. A number of requirements must be met, including:
- Continuous improvement in the level of service quality
- Supporting the company’s vision, core values, and culture
- Consistent customer satisfaction
- A continuous learning process, and many more
Have you seen a club of young men who wear T-shirt embroidered with a company logo? This indicates loyalty to a brand. Therefore, make sure to design your company logo carefully. Why? You will put it everywhere – on your letter, invoices, ads, social media, agreements, newsletters, and many more. Of course, those are not the only reasons behind the importance of a business logo. You will find them with time.