Top 20 Free SEO Tools To Increase Business Performance

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Search Engine Optimization (SEO) is an important marketing technique you can employ to improve your business performance. A well-optimized business website will definitely increase in qualified web traffic leading to more sales and revenue

Unfortunately, manually implementing on-page or off-page optimization can be a daunting task. However, there are tools you can use to easily automate various SEO tasks. The use of SEO tools to manage an online business is a tactic any serious business owner must adopt.

Top 20 Free SEO Tools To Increase Business Performance

The importance of SEO tools to business performance can never be underestimated. So if you are ready to take your business to the next level, then ensure you are using these tools.


This is a useful network that will allow to easily uncover relevant content based on your keyword. It makes publishing content much more time-saving for business owners and marketers. You can use it to write, edit and publish trending content on your site.

The tool will help you share posts on various social media channels. will provide you with useful insights for you to achieve great results with your content marketing.

2. Freegrader

Freegrader is an effective SEO tool that can grade your website against various key metrics such as analytics, customer engagement, social engagement, mobile friendliness, sitemap file, number of pages indexed, image descriptions and much more. It can provide you with the information that will help you to better optimize your website for higher rank.

3 Google Analytics

Use this powerful tool to get deep details about the activities of online users on your site. Google Analytics is one of the best analytic tools you can use to improve website engagement and click-through rates. You can also use it to know the performance of various keywords on your site.

4. Google Search Console

Google Search Console will help you to diagnose website crawling, indexing, and performance errors. Many website owners are using it to improve their site’s health. It features PageSpeed Insights, which can make your web page responsive on mobile and desktop devices.

Google search console allows you to submit your sitemaps and view websites that are linking to you. It has a custom search function that will help you to create a customized search experience for your site.

5. Spellcheckplus

Use this online spelling and grammar software to rid your web pages of any writing errors. Spellcheckplus allows you to type or paste your document in a box, then press “Free Check” button. It will automatically check grammar usage & spelling errors and provide you with the final verdict so you can make correction where necessary.

You can use it to remove grammatical mistakes that will hurt your business.

6. Optimizely

Optimizely is an ultimate A/B testing tool you can use to compare the performance of two versions of a web page. The tool helps online marketers to discover bottlenecks that are hurting their businesses.

If you want to improve performance in your business, then ensure you use Optimizely. It has a testing toolkit that will help you start your testing program for maximum result.

7. Hubspot SEO

Hubspot is an impressive SEO suite you can use to increase the visibility of your website on search engine result pages. It offers relevant keywords you can use to outrank your competitors and drive customers to your business. Hubspot gives users insights that will improve their content for high search engines rank.

8. Google Trends

This is an impressive resource you can use to discover hottest online topics at any given time and place. It allows users to find the hot search trends and blog topics that will increase their business performance. You can use it to discover relevant keywords which online users are already searching for.

The keywords you will get are more likely to drive huge traffic to your website. Just type a keyword into the search bar and you will see the Google Trends search volume index across a range of several years.

9. GTmetrix

This is a powerful website speed and performance optimization tool you can use to improve your business productivity. The tool is designed to analyze and optimize your website for maximum performance.

GTmetrix will help you to identify performance bottlenecks that are slowing your website down. You can also schedule this tool to monitor your pages daily, weekly or monthly to ensure your site never slow down.

10. Google Keyword Planner

Google Keyword Planner is designed to help users find profitable keyword ideas and performance insights. Google Keyword Planner allows users to search for keyword and ad group ideas, view historical stats, see keyword search volume and create a new keyword list that will benefit their site.

11. Keyword Position Checker

Use this tool to track the position of your different keywords on Google and Bing. You can also use it to check the position of your competitor’s keyword and then compare their results with yours. Knowing the position of your different keywords on search engines will help you to know the keywords that bring you the most traffic.

12. Site Submitter Tool

Site Submitter Tool will help submit your website URL to over seventy search engines. Submitting your website to several search engines is an important SEO strategy that will increase your website traffic and revenue.

The tool will submit your website to several search engines and those search engines will come and index your entire site. It can increase your customer base. This is because each time you publish a new content, search engines will come and crawl your site and then retrieve your web pages to online readers whenever a search is made using your keywords.

13. Broken Link Checker

Use this accurate SEO tool to check for broken links on your website and blogs. Dead links are bad and can cause great damage to your online business. Dead links can also drive customers away from your business and can frustrate them never to visit your site again.

The worst part is that search engines hate to see dead links on websites. The good news is that with this tool you can locate and remove dead links on your site. The broken link checker tool will scan your web pages for dead links, validates both internal & external links, and then display the location of dead links in your HTML code.

14. Moz Open Site Explorer

You can use this to uncover link building opportunities, research backlinks and find dead links on your website. Moz open site explorer can also help you discover content that will drive huge traffic to your site. It offers 30 days free trial to help you get started.

15. SEO On-Page Checker

SEO on-page checker tool will check your web pages for important SEO practices. It will provide you with in-depth SEO analysis of your web pages. The element it analyzes includes meta title, description tags, page heading structure, text content, keywords, page hyperlinks, external links, internal links, images and much more.

16. The Alexa Extension

This great SEO tool allows users to view their Alexa traffic, view sites similar to theirs, discover keywords that bring the most traffic and see their site’s performance.

17. Backlink Builder

This tool allows site owners to easily generate backlinks and then pings them automatically. You are required to input keywords and this tool will automatically generate over 2,000 backlinks for you.

The backlink builder can also provide you with full details of all URLs, backlinks and pings that you generate. Backlinks are very important to any business that wants to drive massive traffic and make sales.

18. Ubersuggest

Use Ubersuggest to locate similar keywords that will increase your customer base. Ubersuggest can provide you with profitable keywords ideas for your SEO, PPC and content marketing.

19. Yoast SEO

This is an ultimate SEO tool that allows WordPress users to easily optimize their website. Use it to completely optimize your content, title tags, Meta descriptions, images and much more. You can also use it to submit your XML sitemaps to the major search engines.

20. Ping-o-Matic

This is a great pinging service you use to notify different search engines about your updated web pages. The tool makes it possible for search engines to easily crawl and index your new content.

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