Bilibili Inc – ADR (NASDAQ: BILI) stock rose over 6.3% in the pre-market session of November 19th, 2020 (as of 7:59 pm GMT-5 ; Source: Google finance) as the company in the third quarter of FY 20 has reported 74% rise in the revenues to RMB3.2 billion. The revenue from VAS rose by 116% year-over-year to RMB980 million in the third quarter, mainly driven by increased contribution from premium memberships, live broadcasting and other value-added services. The revenues from the advertising business reached RMB558 million, up 126% year-over-year. Gross margin was 23.6% in the third quarter, which represents an expansion from 18.9% in Q3 last year. Total MAUs for the third quarter grew up 54% to 197 million, and DAUs were up 42% to 53 million, both on a year-over-year basis. Mobile users also continued to grow at a faster pace. Mobile MAUs rose up 61% year-over-year to 184 million in the third quarter. MPUs rose up 89% year-over-year, reaching 15 million in the third quarter, and the paying ratio improved to 7.6% from 6.2% in the same period last year. The average number of monthly paying users grew 89% year-over-year, reaching 15 million in the third quarter. Overall, the company has reported the adjusted net loss of RMB990 million in the third quarter of FY 20, compared to RMB343 million in the same period of 2019. At the end of September, 2020, the company had cash and cash equivalents, time deposits, as well as short-term investments of RMB14.1 billion or $2.1 billion, compared to RMB8.1 billion as of December 31, 2019.
During the third quarter, the company had launched a series of online and offline campaigns to promote the brand proposition to an even broader audience across different demographics.
For the third quarter, the company had approximately 1.7 million content creators uploading 5.6 million videos per month, which represents an increases of 51% and 79%, respectively, both year-over-year. In the third quarter, the number of videos that achieved 1 million video views increased 73%, and the number of content creators with more than 10,000 followers rose 75%, both year-over-year.
Meanwhile, the company has 10 titles in diverse genres that have acquired approvals and are ready to be released in the coming quarters. Next in queue is Sword Art Online: Integral Factor, which is an exciting MMORPG, planned for launch at the beginning of 2021.
For the fourth quarter of 2020, the company expects net revenues to be between RMB3.6 billion and RMB3.7 billion.