The term inbound marketing is increasingly popular during the last several years. Meanwhile, traditional marketing strategies are still around. So, how are traditional and inbound marketing efforts differ one after another? Inbound marketing is defined as a cost-efficient and organic effort of driving traffic to your site. So, the point is: inbound marketing is more about web-based efforts.
On the other hand, traditional marketing varies from brick-n-mortar store, newspaper ads, TV commercials, or radio ads. Market specialists suggest businesses not to replace the traditional marketing efforts completely with the inbound one. Instead, integrating both of them is a smarter choice.
How Traditional and Inbound Marketing Strategies Are Integrated
Integrating traditional and inbound marketing efforts allows you to bring the business to the next level. Not sure how to begin? Here are some options to consider:
Digital content and trade show
Of course, trade show is still a popular method of introducing your products and services to the customers. Trade shows get you right in front of the target customers and allows the customers to get to know your products and services in a closer way. Digital contents can make trade shows more interesting and attractive to the prospective customers.
For instance, you can add email marketing to the trade shows. Put the company’s email address at the places that can be easily identified by the customers. Alternatively, you can inform the customers on the upcoming business events by sending them pre-show emails. Let the customers know your activities at any seasons.
Then, do not let the trade shows end without any results. Make sure to take strategic follow-up steps by making advantage of digital contents, like email marketing. This is very important to make sure that you keep connected with the existing customers and make it easier for you to attract new customers.
With technology like TV commercials, marketing efforts can reach more target customers beyond the geographical limit. This type of marketing effort is still effective, particularly when it is combined with video marketing. Leverage your marketing efforts by sending the videos onto popular video channels like YouTube or posting them on social media channels like Facebook or Instagram.
By creating interesting and informative videos, you can gain more subscribers. Put dedicated link to your business website. The more people watch your videos, the more likely they will visit the link. To make them more effective, make sure that the videos are present in a number of popular and trusted channels.
Conversion to digital channels
Your company may still depend upon traditional marketing efforts like TV and radio commercials, print publication, or magazine ads. To integrate traditional and inbound marketing, you can drive the prospect customers from online channels to offline one. For instance, you can drive the prospects to your website address or dedicated landing page, or invite them to send questions to your email. By driving them to digital channels, you can start online connection with them.
Beside those three strategies, there are more ways to integrate traditional and inbound marketing efforts. Make sue to check them out on the next post.