Creative community of writers and artists must be familiar with this brand – Moleskine. The company, which produces items like notebooks, is on a challenge to create a cloud-based commerce site that is worthy of its iconic brand. The idea behind this challenge is reality that the old website did not help much in keeping up with the developing needs of the customers.

Moleskine and The Idea of Cloud-based Commerce Site

To create the cloud-based commerce site, Moleskine collaborates with a number of tech companies. They include Evernote, Adobe, and Neolab. These companies contribute much in creating wide varieties of innovative digital products. Instances are Smart Writing Set, which may serve as a pen for digital devices.

Moleskine also offers great brick-and-mortar experiences for its customers. For instance, it established Moleskine Cafes, which combine a real cafe, a store, a library, as well as an art gallery. The great news is that the business spreads fast to different countries. Since the company is very open to new ideas and new technologies, failure of the old websites certainly feels painful for the company.

Given the realization on the need for alighning online and offline efforts, Moleskine had no choice but to acknowledge the need for a cloud-based commerce site. Of course, the site would reflect its unique personality. The commerce site is a great place, where the clients can find very important and iconic elements offered by the brand.

What Is Different with the Cloud-Based Commerce Site?

The new cloud-based commerce site offers a number of advantages compared to the old one. Here are some of them:

• Oracle Commerce Cloud. The feature allows the customers to personalize their planners and Moleskine notebooks. It also connects them to more than 750 products, which include books, pens, electronic devices, pencils, bags, and accessories.
• Seamless experience. This is what the company wants to provide for the customers, whether they get the products on Amazon, Moleskine store, Moleskine website, or any other places.
• It is the first website that comes with multi languages, multi pricelists, and multi currencies. The company is also setting a plan to launch a section of the website, which is dedicated for business contents and store locator.

What Could be Learned from Moleskine’s Cloud-based Commerce Site

Moleskine completed the cloud-based commerce site within only seven months. Now, the website is completely different, with some advantages, such as improved SEO, much faster eprformance, and mobile responsive web design. Here are things that other companies could learn from Moleskine’s cloud-based commerce site:

• SEO is the first. The key for a professional and highly visible site is an effective SEO strategy. You can hire a professional SEO agency to do the jobs.
• Reliability and innovation. Speed and responsiveness are two important words for any e-commerce. Speed keeps the visitors comfortable navigating the website, while mobile responsiveness caters the need of mobile users. This segment of visitors actually dominates the market now.
• Careful taxonomy. This is actuaally related to how everything is organized on the commerce site. It may involve keyword, SEO strategy, and many more.

So, are you ready to build a professional website for your business. The idea behind cloud-based commerce site from Moleskine is a great learning.