The present crypto winter has led to disinterest in centralized crypto exchanges (CEX). However, some major crypto platforms are seeing a surge in their web traffic. FTX recorded a 123% increase in its web traffic year-over-year (YoY), while exchanges like Binance and Coinbase saw a 40% and 46% decline in traffic, respectively. This information was shared by the website analytics platform Similarweb.

FTX And Bybit Grow In Web Traffic While Others Flounder

Trading platforms like Bybit and WhiteBit have also seen a much wider growth in interests, with traffic increasing by as much as 160% and 244% YoY, respectively. The KuCoin crypto exchange has also seen relative growth in its website’s traffic by up to 50% from the traffic levels last year.

The traffic leap of both Bybit and FTX is coming when several CEXs are seeing a sign in the interest in their websites.

Major US-based crypto exchange Coinbase saw its traffic decline by 46% from last year, as the platform witnessed one of the biggest losses among crypto exchanges based in the U.S.

Other rival exchanges like Bittrex and Kraken also recorded traffic losses, with the former shedding traffic by 54% while the latter dropped by 38%.

The largest crypto exchange by market capitalization Binance also recorded a decline in traffic with a 40% drop from the levels last year, according to Similarweb. Crypto wallet and major blockchain browser Blocchain.com was also not left out, as its traffic tumbled by 30%.

The retail stock-trading app, which also offers crypto trading, saw its web traffic decline by as much as 65% YoY.

Traffic Across The Exchanges Have Surged Over The Past Three Years

Despite the notable declines in the web traffic of these exchanges over the past year, the traffic has been better over the past three years. The figure showed that web traffic on Binance, Kraken, and Coinbase has been up 263%, 105%, and 36% over the period, respectively.

Exchanges such as FTX and Bybit have also seen web traffic on the platform surge significantly by 9,400% and 1,600% over the three years, respectively.