Search engines such as Google make use of thousands of signals to find out which website should rank at the top for a keyword or phrase. Therefore, you can get your website to rank higher in search listings in many ways. For example, people who have expertise and experience search engine optimization commonly employ techniques such as high quality link building and use of right keywords on the right page on your website.
Another tactic that is often employed by these specialists in order to improve your website’s search engine rankings is the speed at which your site loads. This is because Google has started taking site speed into account as one of the factors for deciding search result listings. Another reason is that mobile devices often have slower Internet connections. The bounce rates are higher on mobile devices when the site speed is slow. According to Max Goldberg, a digital marketing specialist, the websites that load faster make money faster.
Having said this, here are some tips on how you can speed up your website for SEO, reduce your website’s bounce rate and improve your ranking on Google:
#1: Use Smaller Images
Text content loads very fast on most of the websites. Often, even pages that contain thousands of words of text content do not experience loading problems on mobile devices. However, images tend to load much slowly compared to text. It is, therefore common for webmasters to to overlook the size of the images on the websites. If the size of each of the images placed on your website is in the range of a megabyte or more, it can lead to longer website load times. Ideally, you should strive to make sure that the size of all of the image files that you have incorporated into your website are less than 100 kilo bytes. Files of this size would load up faster even on mobiles that have 3G connection.
Also Read : How to Optimize Images for Search Engines (SEO)
#2: Make Content Less Rich
As is the case with images, rich content often tends to slow down your website. It is a fine balance with respect to improving user experience by offering great content and hurting users’ experience because of slow load times. If you want to load video and/or audio on your website server, you must try to reduce the file size of your content to the maximum extent possible.
#3: Opt for Faster Servers
You might have taken care of both the aspects discussed above for speeding up your website. However, if the speed at which the website content is delivered by server has a major impact on the load time. There is a reason why the shared hosting plans offered by Bluehost or HostGator are inexpensive. They do not deliver content on your website very fast. If you have the money power to afford a better hosting plan, then you should opt for a dedicated virtual private server. With a VPS, your website’s load time will be lower and bounce rate will be less.
Related : Best Cheap Hosting for SEO
#4: Make Use of the PageSpeed Insights Tool of Google
Google offers a tool to webmasters for checking the load speed of their websites compared to those of others. This tool is called the PageSpeed Insights Tool. All that you have to do is submit your website’s URL. You will receive a checklist containing items that have a negative impact on the load speed of your website. You can note down the main items that are impacting the load speed and improve them one after the other. If you enter the URL of the website of your competitor, you will be able to know if their website is loading faster than yours. For example, if the images on your pages take time to load and your competitor’s site does not have images, then their site will out rank yours.
#5: Convert New Posts to AMP
Google now makes use of an open source standard for mobile devices referred to as Accelerated Mobile Pages or AMP. This changes the way mobile users view content on your website. Instead of loading all the content, Google creates its own index of your website. It strips it down to HTML so that mobile devices load sites faster. Google attaches preference to AMP pages when it comes to mobile searches. If you have created a WordPress website, then you can use the AMP plugin for deploying AMP pages.
#6: Landing Page Redirects Should Be Cacheable
Typically, mobile pages are redirected to a different URL. Therefore, making redirects cacheable helps to speed up the page load time when visitors come to the site the next time. You can make use of the 302 redirect which has one day cache lifetime.
#7: Use a Content Delivery Network
A content delivery network or CDN can be defined as a collection of web servers that are distributed across a number of locations so as to deliver content to users in an efficient manner. The server for content delivery to a specified user is selected on the basis of a measure of the proximity of the network. For instance, the server that offers the fewest number of network hops or one that responds in the shortest possible time is chosen.
#8: Minimize Redirects
In order to direct the visitor to the new location of your website, connect different parts of website together, track clicks or reserve multiple domains, you are require to redirect the browser to different URLs. Redirects do not only trigger an additional HTTP request, but also add latency. Therefore, redirects should be limited to the maximum extent possible. Redirects should be included only if they are technically required and if it is not possible to find any other solution.
Google’s recommendations in this regard are as follows:
In your web pages, you should never reference URLs that can redirect to others.
More than one redirect should not be required get to the given resource.
You should minimize the additional domains that only redirect and do not actually serve content.