Adobe Systems Incorporated (NASDAQ: ADBE) reported a strong quarterly revenue rise of 26% yoy to $1.84 billion during the third quarter of the fiscal year 2017, while diluted earnings per share reached $0.84 on a GAAP-basis, and $1.10 on a non-GAAP basis. The tech firm’s operating income surged 48% while the net income enhanced 55% yoy on a GAAP-basis. Cash flow from operations reached $704 million, while deferred revenue rose to over $2.20 billion.

With Adobe’s Cloud, the group is leveraging the digital boom. Their Creative Cloud’s capabilities is addressing the preference of youth, social media mavens and creative enthusiasts. Creative Cloud segment delivered a revenue rise of 33% on a yoy basis during the third quarter of 2017 boosted by net-new subscriptions, ongoing focus on customer value which drove retention, enterprise services adoption. Moreover focus on high-potential segments like education also paid off. Their Creative Cloud video solutions is addressing the video market. Adobe Spark, is used for creating high-quality social graphics, web pages and video stories and is currently available as a standalone subscription, which is included in the group’s Creative Cloud All Apps subscription. The group also acquired best-in-class 360-degree and virtual reality software from Mettle to complement their current 360/VR cinematic production technology.  The group is investing in Adobe Sensei to leverage their huge volume of content and data assets as well as strengthen their expertise in the creative, document and marketing segments.

Adobe Systems Digital Media segment revenue reached $1.27 billion during the quarter while their Creative revenue rose to $1.06 billion. Digital Media Annualized Recurring Revenue enhanced $308 million to $4.87 billion during the third quarter of 2017. Adobe Experience Cloud reported a revenue rise of 26% yoyo to $508 million during the quarter. The group bought over 2.1 million shares during the quarter.

Document Cloud revenue rose 10% yoy to $206 million, during the quarter while enhanced Document Cloud ARR to $556 million. Adobe Sign is driving the Adobe Document Cloud ARR growth wherein Adobe Sign is currently Microsoft’s preferred e-signature solution across their portfolio, including the 100 million monthly commercial active users of Microsoft Office 365.