CES 2020: Tips for Successful Product Launch – Part 1

CES 2020 is around. It has been the biggest consumer tech show in the US for the last 10 years. Every tech business wants to join the event, of course. Launching new tech products in the consumer electronics show must be a great strategy as every eye is on the event. A great launch can boost your product and brand in front of all relevant stakeholders, from media, influencers, to sales executives.

Do you want to launch a new product at CES 2020? It may sound promising, right? In fact, launching a new product may not be as easy as it may sound. Many businesses do the same thing. It can be very difficult to stand out of the crowd. Your product is competing with so many other products.

Tips for Successful Product Launch at CES 2020

Even though there is no guarantee that your product will successfully attract attention at CES 2020, the following tips may help you:

CES 2020

Pre-Show Research

It is important to do some research before the due date. You may choose pre-show PR events, where media will also attend. Take some notes of the main topics being discussed in the pre-show sessions and see the kind of opportunities that may be relevant to your product.

In addition, create a list of media outlets, which may be suitable to your business. However, make sure to be careful in choosing the reporters. Some reporters focus on certain tech products and services. For instance, a reporter who focuses on game console may not be good at reporting things related to Artificial Intelligence, but he/she may be the choice for home entertainment products.

Alternatively, you can streamline the process by getting engaged with a firm, which have expertise in digital PR, before the CES days. You can set up the PR concept along with the selected reporters. This makes your tasks in dealing with media much easier.

Make It Simple

The consumer electronics show can be crowded as every participant wants to attract attention. Therefore, make sure that the product launch event is as simple as possible. Simplify the narrative of your sales letter. The visitors will not spend much time at your booth. A simple but effective product launch will work better for you.

Despite few seconds, the great moment of product launch will attract attention. Streamline the messages to its simplest but compelling essentials. Therefore, make sure to identity what your product is and how it differs from any other products in the market. Focus on the unique qualities and the problems it solves.

In addition, make sure to find creative demo ideas and display. Startups will not be able to compete with established global companies when it comes to booth display and demo spaces. In fact, display ornaments and spaces are not the essence. Creativity is not about brand size. A small but attractive booth, which displays the essentials of the product being launch, can attract more attention at the trade show.

Get more tips on how to have a successful product launch at CES 2020 on the next post.

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