CES 2020: Tips for Successful Product Launch – Part 2

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The previous post discusses two tips for a successful product launch at CES 2020, which will be held from 7 to 10 January of 2020 in Las Vegas. Firstly, you can begin by doing some research on what will be relevant to your product. You can find some relevant reporters ahead. Secondly, make sure to design a streamlined launch event. A short but informative product launch, combined with a small but attractive display, may be effective for you.

More tips for a Successful Product Launch at CES 2020

Get The Best Space

Where your booth stands during the trade show really matters. Therefore, finding the right space is very crucial, but it can be a challenging task. You can visit CES website for comprehensive information. Here you can see the floor plan, request for information, register and apply for specific venue or tours during the show. CES offers a number of different schemes for the trade show spaces.

In fact, startups usually have a problem with the costs. Being in the prime location is essential, but it can be very costly. Booking a space earlier is the first solution. For CES 2020, you can book the space online. However, if the cost is too high for you, getting smaller space can be the solution. As discussed on the previous post, a small but attractive display can be more effective than a bigger one.

CES 2020 2

Prepare Press Worthy Contents

Do not wait until the due date to design the press contents. This can be a problem for startups, which have not been working regularly with trusted reporters. Your option is providing them with easy to understand media contents before the launching day. Do not forget the power of social media influencers. Collaborate with them from now on. Social media campaign can be very effective to boost your presence at CES 2020.

Your options include marketing contents like articles, paid reviews, images, videos, and press kits. Deliver them to your partner reporters and influencers before the due date. This way, they can easily grab them when they need to report topics related to your product.

Conduct Post-Event Follow Up

The first meeting between you and the prospective consumers at CES 2020 is not enough. Post-even follow-up is a crucial thing in building a sustaining relationship with your consumer. The visitors might forget your product after the event. Unless you follow up and remind them, the first meeting at the trade show will end up with nothing.

The follow-up may come in various forms like e-mail messages, mobile phone messages, social media feeds, and many more. For this, make sure your partnership with the social media influencers and reporters does not end when the trade show ends. You can set up a partnership plan that covers post-event follow up.

CES 2020 is a great momentum for both established businesses and startups. Of course, startups need different approaches from those of established ones. Due to limited resources, the startups must depend upon creativity and determination in dealing with digital PR companies, influencers, reporters, and content writers.

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