You need to do more than just set up a business and wait for customers to find your product or service. It’s your responsibility to do everything in your power to encourage potential customers to buy from you. The good news is that with content marketing you can position your business as an expert in your industry and drive massive traffic to your brand.
Most thriving businesses are using content marketing strategies to increase their customer base, build strong relationships with loyal shoppers and increase sales. Content marketing is a way of using distinctive content to pass an important message to your new and existing customers. A recent survey conducted by Smart Insights revealed that in this information age, content marketing would be the best marketing technique for generation of leads and sales.
It’s true that prospective customers can find your business through the content you provide, but you still need to develop proven strategy that can make it a success. Fortunately, you can use these effective content marketing strategies to take your business to the next level.
1. Create Compelling Text-Based Content
This strategy allows you to use text-based content to tell your audience about your business and how your business can benefit them. Some business promotion may become obsolete with time, but the use of text-based content will always be trendy. This is because it helps marketers to build a thriving and clearly defined audience more than other marketing strategies.
To succeed in this marketing campaign, then ensure you write content that can satisfy the needs of your audience. Your content should evoke interest that will lead a prospective customer to perform any action you want. You already know that your customers must have encountered other web content related to yours. So, if you want to capture their interest, make you feed them with quality content that will satisfy their curiosity.
There is no better way to engage with customers than the use of readable and well detailed text-based content. Create content that can provide solutions to your audience problems and you will see them buying from you.
2. Email Marketing
Email Marketing plays an important role in the digital marketing field. Email marketing is a strategic means of creating awareness or selling a particular product to your audience via email. With email, you can easily provide valuable information on a specific product to your subscribers.
A well-documented email can move your subscribers to action. Remember that the purpose of sending out emails is to convince your subscribers to take your specified action. Your first attempt in succeeding with this strategy is to create an attractive subject line. Ensure that your subject line is good enough to attract the attention of your subscribers in opening the email.
Another area you need to give your best shot is in the email body copy. The purpose of sending the email should be well explained here. Your email body copy should excite and motivate your readers to fulfill the purpose of the email. Don’t write that email if you haven’t discovered that sales copy that can motivate your subscribers further down the tunnel.
3. Mobile Apps
In this information age, a mobile application is undeniably useful for businesses to attract more customers. The high competition online has made it crucial for any serious business owner to find few effective platforms to build strong online presence and establish authority in any niche.
Fortunately, mobile apps provide a thriving ground for businesses to grow their customer base and increase sales. Recent studies suggest that a number of people using mobile devices to search products and services surpass those using a desktop. According to the study, ninety percent of the time online users spent on mobile devices is dedicated to app use alone.
Since customers prefer to engage and shop with brands in a mobile platform more than other platforms, then tap into that traffic by building a mobile app for your business. Make sure you build an app that can provide more intuitive mobile shopping experience.
4. Create Attractive Visual Content
Visual content is a powerful tool you can use to easily communicate with potential customers. Many popular brands are using it to increase audience, engagement, and sales. The truth is that people are more likely to remember the message you passed to them when a relevant image is attached to it. This is because the information that mostly comes to the brain are visual and the brain processes them faster.
A recent survey has shown that visual content is the most effective form of content, which marketers are using to improve their brands. Even social media marketers claimed that visual content significantly increases their social media marketing campaigns.
With good visual content, you can capture your audience attention and engage them in a meaningful conversation. Compelling and quality images can add meaning and elevate the status of your content. If you can’t create unique images yourself, there are many photo sites you can visit to get them for free.
5. Create Video Content
If you want to increase your brand visibility and conversation rates, then invest in your product or service video. In today’s tech-centric world, the use of video is the new trend in marketing. With video, you can show your audience how your product can solve their problems and why they should go for it.
The types of video you can use to grow your business include how-to, customer testimonials, animations, educational, tutorial, and product videos. Showing your audience how your product or service works in a video can help convince them to make a purchase. Video content is designed to attract, engage and encourage your audience to take the action you want.
A study on YouTube product videos shows that consumers are more confident in making purchase decisions after watching product videos.
6. Introduce User-Generated Content
User-generated content is the content created by your audience or site visitor. The content can be a blog post, images, infographics, guides, or videos. User-generated content has the ability to increase your customers, leads, and sales. Asking your audience to create content can help increase conversions. Your audience knows the kind of content that perfectly appeals to them and they will create the content that can produce good results.
Many marketers are beginning to understand the benefits of user-generated content and the trend is growing in every online business. This type of content is effective because it’s created by real users of your site. When potential customers or other users of your site read it, they will trust it knowing the origin of the content.
There are so many ways to include user generated content in your site. You can start with community Q&A, which can engage new and existing customers. Activating community Q&A will allow your readers to ask and answer questions that new readers can use as a reference when searching for answers to specific questions.
You can ask your existing customers to review your product and then integrate the reviews on your site. The reviews can boost potential customers trust. Studies have shown that user-generated content can improve brand’s visibility on search engine results.
If you want to grab your potential customer’s attention and keep them interested in your offer, try using infographics in your content marketing campaign. Infographics (information graphics) are the presentation of information in a visual form. You can use creative infographics to explain a difficult situation and your audience will easily understand it.
The tactic you can employ to succeed with infographics is to use attractive visual tools and advanced design elements to pass your message. Highly organized and fully featured infographics might just be what your business needs to attract more customers.
Your customers can easily understand the message in your infographics when it’s combined with quality text. When publishing infographics, make sure you include relevant information, such as website address, business logo, and email address.
A blog has the potential to give your business unlimited exposure and connection. You can easily integrate a blog into an existing website and start attracting customers to your business. Every business needs strong networks to flourish and blog is a perfect network that can help you stay in contact with your audience.
There is no doubt that blogs can reach millions of prospective customers at any time in any geographic location. You can use blogs to enhance your business visibility both online and offline. Ensure you’re publishing quality content that can impact value in the lives of your audience. You can easily attract loyal customers with a blog when your content offers quality value.
9. Social Media Channels
If you carefully look at how online users discover products, you’ll see that large part of it comes from search engines and social media networks. You can use social media channels to reach thousands or even millions of potential customers. You can take your marketing campaign across the major social networks like Facebook, Twitter, Instagram, Linkedln, Snapchat, Pinterest and Google plus.
When posting on your Facebook page, try to include content such as videos, text, and infographics. People share videos more on social media, ensure you create a quality video of your product or service. A recent survey suggests that people watch live videos on Facebook more than any other content.
Use attractive images when posting on Instagram, because it’s more of photo and video sharing network. Tweets with compelling images that can get you more retweets.
If you want to improve your social media promotion and boost your online sales, then ensure you use a variety of hashtags. This will make it easy for potential customers to find your posts when they search for items using hashtags.
Webinars has the ability to grow your business the way you can never imagine. The trick is to come up with a solid plan which can help you run webinars that will generate large numbers of leads and sales. Many big companies are using webinars in creating awareness for their new and existing products or services.
The reason many businesses failed on their marketing campaigns with webinars is that they run it poorly. To achieve success with webinars, you need to choose profitable topics. Use topics that have brought you sales before or the ones you know that people will enjoy.
You need to promote your webinars to get more audience. Try to target more audience by using email, Facebook ads, Google Adwords Customer Match and much more. Use high-performance visual content that can keep your viewers engaged. Studies have shown that visual content is a powerful driver for entertaining and engaging with your audience.
Don’t make the mistake of using anonymous voice in your webinars as it can jeopardize your success. People want to see a face they can connect and relate with.