The well-known retail broker platform, eToro, seems to be quite keen on seeking out new sports sponsorship deals, according to its managing director, Iqbal Gandham. The broker is already sponsoring as many as 6 Premier League teams this season alone, and now, Gandham says that the company wants to increase its set of deals.

In his recent announcement, Gandham stated that eToro is looking to grow its presence in the football world. To achieve it, the company wishes to expand into new sports markets. He noted that other layers of sport are one of the company’s goals, but also new regions. In other words, eToro aims to expand its sponsorship offer to Europe and Asia as well. However, he stressed that the firm’s main objective is to add multiple verticals to their business.

eToro has been charging at sports teams quite enthusiastically recently. In fact, Gandham’s new statement came quite soon after eToro entered deals with two Premier League football clubs — Everton and Aston Villa. As mentioned, the addition of these two clubs means that eToro is currently sponsoring six different teams.

Retailers going after football clubs

eToro’s interest in sports has been a headline-making topic ever since last year when the company unexpectedly entered a sponsorship agreement with seven different Premier League teams. Many were wondering why is eToro suddenly so interested in sports, and Gandham finally decided to share the firm’s motives. He said that the company was primarily interested in football in the UK because they mapped their audience and discovered that their interests primarily lie with sports, and football in particular.

Gandham also pointed out that there is a rather large overlap when it comes to fans having a social voice and a social community. eToro’s platform has its own community, naturally, and theirs is dedicated to investing and trading different assets.

eToro’s new interest in football is not a unique feature, as several other platforms seemingly expressed the same interest. One example is Exness, another retail broker that already has quite a strong relationship with Real Madrid. Another example is Swissquote, which made quick moves in order to enter a sponsorship deal with Manchester United.

Meanwhile, Scope Markets managed to score a deal with a club West Ham, headquartered in east London. It appears that many of the platforms have the same idea, planning to create stronger communities by expanding outside of their own spheres of business and gathering like-minded individuals who would be connected by more than a single interest.