Digital trends have influenced various sectors in life and business, including retail business. Yes, internet has brought about dramatic reorganization in retail industry. Brick-n-mortal shopping is not as popular as it was ten years ago, when people kept going to the supermarkets to buy what they needed. Retail digital trends have brought significant effects upon the way people get their daily needs.
Increasing digital shopping trend is evident from how Amazon has enjoyed significant sales in the last decade, while many retail chains had to close their stores in a massive way. Take Macy’s, Payless, and Bebe as examples. These stores have announced gradual closures of their stores in several countries.
Several Retail Digital Trends to Gain Success
Use of Online Shopping Channels
This has been an important part of modern life. Consumers now prefer to search the products they need and make purchase through online stores. Retailers have several options. The first is joining popular marketplace. For instance, Amazon, Shopify, and Alibaba provide the retailers with opportunity to market their products with global reach.
Besides registering their products on online market places, retails now find it important to have their products listed on the popular search engines, such as Google Shopping. Another leading search engine that retailers can use is Bing Shopping.
Use of Online Community
To succeed, retail business now cannot depend upon conventional marketing strategies. Engaging in an online retail community is important. Retail marketers can find related community channels based on the products or services they are offering. For instance, home equipment retailers can join popular communities, such as Houzz marketplace community, which integrate software, design ideas, and great home decor products.
The forum is also important for buyers. They can get more information on the products, ideas, and related services from the retailers and from the other members. Sharing information and two-way communication are among the ways to maintain relationship with the customers.
Use of Digital Advertising
Programmatic advertising is one of the most effective strategies to target the right audience. In this case, the advertising can target the defined audience. The retailers determine the customer segments while the software will automatically direct the ads to the defined targets. The marketers have several tools to target the audience. They include customer data, social media accounts, and emails.
Digital advertising provides the retailers with more chances to reach more customers in a more cost-effective way. The software helps in identifying the customers’ preference based on their data, which includes professions, age, and nationalities.
Use of Voice Activation and Voice Recognition
Now, the customers can use smartphones to make in-home purchases by using verbal communication. A number of search engines, particularly Google, have provided voice recognition and voice activation features, which allow shoppers to ‘say’ instead of ‘type’ what they need. Of course, saying ‘latest blouse’ needs significant less time than typing ‘latest blouse’ on the search engine.
As a result, there is a shift in the search engine optimization (SEO) tactics. The search engines is now shifting to natural language processing tools to categorize and index contents. If the retailers want to get in line with the trends, the SEO tactics for online stores and marketplace will have to embrace the new tools.