The previous article discusses two strategies on how to increase mobile sales for customers who use their mobile phone to make online purchase. However, cutting the load time and simplifying the order form are not enough to increase mobile conversion rates on your website. You still need to pay attention to several important aspects, which may influence the comfort of the customers when shopping on your online store.

More Strategies on How to Increase Mobile Sales

Contact Information

It seems like a simple feature but important for the customers. Having accessible contact information is a simple but useful strategy to get the customers’ trust. Unwilling to deal with frequent customers’ calls, some retailers even decide to hide their contact information. This is a ‘dangerous’ decision. The customers may consider your brand shady or untrustworthy since they do not know where to contact you in case that they have questions or complaints about the product.

Therefore, if you want the customers feel comfortable making a purchase from your website, make sure that you are always there when they want to address concerns or ask questions.

Goals-Oriented Site

This is the typical characteristics of mobile users. They visit sites that have clear purpose, for instance, a purchase site, a research site, product information site, product review site, and many more. The point is that your site must be easy to understand. When the customers visit your site, they can directly identify the kind of services, which you are offering on the site.

This strategy on how to increase mobile sales can work when you provide site search. This feature offers the quickest way to find a product on the site based on certain product category. Site search is a simple tool that helps cut the time it takes to find certain product. Therefore, make sure that site search is easy to find on your site.

Simpler Navigation

Navigation is a common problem for mobile sites. The mobile screen is certainly smaller than that of desktop computer. As a result, creating an easy-to-navigate mobile site is a challenge for web developer. However, ease of navigation matters most for mobile-based performance. Mobile user does not want any hassle in navigating a mobile site. Accordingly, any hassle will encourage them to visit another site.

Site navigation must be designed and organized in a way that accommodates touch selection. The following are some tips for streamlined navigation as a way on how to increase mobile sales:

• Avoid ambiguous language
• Make sure that the text is readable
• Try using vertically aligned menu, which is easier to access
• If necessary, add some visual cues to the menu items, as they help the users to recognize imagines than they do with words

So far, five tips on how to increase mobile sales have been discussed. You begin by improving navigation speed and simplifying the information required. Then, make sure to provide the users with contact information and a goal-oriented site with streamlined navigation. The point is satisfying what the mobile users want from a site. Without these, your website will find it much more difficult to convert.