Apple has shared the details about the first retail store launched in India. Multiple people have attempted to access the details about this store and its black and yellow artwork. The artwork displayed in the store has been inspired by the Mumbai iconic taxis.
Apple reveals the look of the first retail store in India
The store in question has yet to be released to the public, surrounded by barricades. The store will most likely be released during the month. The launch comes amid the growing interest in electronic products in India.
India has become one of the largest markets for Cupertino. The latter is a California-based company that released an online retail store nationwide. In 2020, India was ranked as the second-largest smartphone maker globally.
Apple is now looking to secure a share of the vast Indian smartphone market. Apple is one of the most expensive smartphone brands globally, and the tech company accounts for a 3% share of the Indian smartphone market. The company hopes that the new location will support its growth in India and enable it to secure a significant market share.
For the longest time, Apple has been eyeing the Indian market, hoping to secure a significant market share. However, the tech giant has faced challenges in opening physical retail stores in India. In 201, the company announced that a planned launch would be delayed because of the effects of the COVID pandemic.
However, despite the company having difficulty expanding in India, its products have been sold in the country for several years on ecommerce platforms such as Amazon, Walmart, and Flipkart. These products are also available in India through resellers.
Apple focuses on the Indian market
India has become a major manufacturing base globally. Some Apple products, such as iPhones, are assembled in the country. Foxconn, a Taiwanese contract electronics manufacturer, assembles the products. The other firms that assemble Apple products include Wistron Corp.
Besides setting up a retail store in India, Apple plans to assemble iPads and Airpods in India. The first retail store set to be launched by Apple in India is situated in the premier Reliance Jio World Drive mall. The mall has multiple luxury clothing and jewelry brands, such as Kate Spade, Michael Kors, and Swarovski.
The retail store that Apple will launch in India is brightly-lit, and it was inspired by Kaali Peeli taxi art which is iconic and unique to Mumbai. The statement issued by Apple on the matter refers to the decades-old yellow and black taxis in the city.
People gathered around the barricades store as excitement piled up about Apple’s plans in India. People took selfies and recorded videos outside the store. The logo depicted by Apple on this store is made up of multiple colors and there is also a version of the iconic Apple greeting on the store saying, “Hello Mumbai.”