Blueberry, the global online trading platform, announced yesterday, November 26, a new long-term partnership with Australia’s SailGP Team and three-time SailGP champion, Bonds Flying Roos.

With this partnership, Blueberry became the team’s Official Online Trading Partner, marking one of the company’s first major investments in the world of sport. Furthermore, in its press release, Blueberry mentioned that the move could play a pivotal role in expanding the brand’s presence across global markets.

The partnership aligns with Blueberry’s strategic push to increase its presence in some of the key international markets. The Rolex SailGP championship is the world’s most exciting racing league, featuring 12 national teams competing on identical high-speed F50 foiling catamarans at 12 iconic waterfront locations around the world.

There are 12 races in 11 countries, offering a unique opportunity for the trading firm to present itself to audiences from different regions. At the same time, it stands to showcase its core values, including precision, strategy, and excellence – all qualities crucial for both financial trading and elite performance sailing.

A Major Partnership And A Shared Mindset

Blueberry’s CEO, Dean Hyde, commented on the deal, saying that the partnership with Bonds Flying Roos marks a major milestone for the company as it expands its global footprint.

“As a proud Australian brand, we’re thrilled to team up with one of Australia’s most successful and dynamic sporting outfits. The Bonds Flying Roos constantly demonstrate dedication, determination, and an unrelenting will to win, values we share at Blueberry,” he said.

Hyde noted that Blueberry is looking forward to this exciting journey together, and to delivering memorable experiences to the firm’s global clients.

Meanwhile, the Driver and CEO of Bonds Flying Roos, Tom Slingsby, also commented on the partnership, saying: “The Flying Roos are driven by performance and the pursuit of being the best in everything we do. In 2025, we are welcoming new partners who share that same mindset. We’re delighted to have Blueberry join the family, a brand that shares our values of ambition, precision, and performance.”

Moving forward, the partnership will see its debut at the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final, presented by the Abu Dhabi Sports Council, which is set to take place on November 29 and 30. There, Slingsby’s crew will compete for a place in the winner-takes-all Grand Final, trying to win the massive $2 million prize.