Business dashboards are everywhere. Almost every business has at least one. Business dashboard may be designed for mobile devices, computer, desktop, or public displays. It is simply defined as an information management tool, which can be used to track metric indicators or data point relevant for a business or an organization.
The objective of dashboard is to provide the stakeholders with accessible information on specific things. It provides the users with hassle-free awareness of the current platform. If it is used for business, the dashboard provides your investors, partners, and customers on important data. The problem is that many dashboards are not actionable, as they share information, which are not really important for the readers.
How to Make Your Business Dashboard Actionable
Building a business dashboard is not a simple task. The energy and resources you spent for it will be useless is the dashboard is neither functional nor informative. The following strategies may help you:
If you have a startup and are building a dashboard for it, make sure to avoid targeting too wide audience. If the dashboard is accessed by too diverse users, it may lose focus. Therefore, targeting a specific group of audience may work better for you. Besides making it specific, you can design the dashboard in a role-based way. In this way, you provide the visitors with highly tailored information to the users based on their unique profile. Of course, you need technology support to do this.
The basic thing to remember when building a business dashboard that the need of end users. Make sure it is relevant to their responsibilities at workplace in terms of both metrics and dimensions. Do not make any assumption about their information needs, or they will end up in disappointment. If the dashboard does not deliver relevant information, it will fail in driving relevant action.
Therefore, make sure to involve the end users in the process of designing the dashboard. You can hold discussions on what they need from the dashboard and how they will use it. If you follow these steps, your dashboard will likely hit the mark.
- Involve the end users when identifying the needs for the dashboard
- Follow up their feedback
- Design the dashboard and let them testing it before launching
- Make necessary improvements
Provide the visitors with adequate contextual information on the dashboard. You can add background information to the key indicators or metrics to provide the users with comprehensive information on the facts displayed on the dashboard. Make sure that your business dashboard is informative. When the users know they are underperforming compared to the industry average, they will be motivated to perform better.
In addition, make sure to tell the readers on how to interpret the numbers or statistics on the dashboard. Unless the readers understand implication of the data, no action will be taken. You may include things like metric definitions, measurement tools, or tooltips to allow the readers understand the data elements or charts.
Make sure to get more strategies on how to build an informative and functional business dashboard in the next post.