The previous post discusses some keys to a functional business dashboard. They include targeting specific audience, user involvement in the development process, adequate context, and definition to help the users understand the information. For some people, interpreting the numbers presented in the dashboard is not a simple task. Definition and meaning of the metrics can provide them with insights on the data.
More Strategies to Create Informative Business Dashboard
Make sure that your dashboard is not simply a dashboard. A useful business dashboard encourages the visitors to take action based on the data. The following are more strategies to help you:
The Right Data Charts
The database in your dashboard may be suitable in certain situations. Therefore, make sure to choose the right data charts to make the data interpretative. Certain data is better displayed in bar charts, while others in pie charts. Selecting the right data chart is important to provide meaningful insights for visitors.
Look up some references on how to use the data charts before you use them on your dashboard. For instance in marketing, line chart may be suitable to display time series data, while pie chart may not work for it. On the other hand, pie chart is suitable to show contribution or proportion data, while it does not work for time series.
Too much data can be overwhelming as well as confusing for readers. A disorganized business dashboard, which is filled with too much information, can scare away the visitors before the explore the data. Please note that not all visitors have enough time to navigate your dashboard. Even though they visit the dashboard in few minutes, make sure the visitors get something from the visit.
Therefore, make sure to remove all clutters from the dashboard. You may reduce or remove unnecessary charts and focus only on small number of chart types, which are mostly relevant. At micro level, you can streamline the chart by removing unnecessary information and avoiding too much granular data.
Highlight of Important Metrics
Another strategy to make your dashboard actionable is by highlighting important things. The highlighted parts may direct the visitors’ focus to what is important for you. Highlight may also help masking unnecessary anomalies, patterns, or trends. You can benefit from creative chart designs to give the highlights or use highlighted texts.
The dashboard is designed to be used and actionable by the users. Therefore, help the audience to navigate the dashboard and provide a dialogue box, in which you can answer the questions from the users. However, make sure to anticipate the flow of questions related to your dashboard. Otherwise, you may encounter frustrating questions.
You can avoid such situations by providing clear content hierarchy. Alternatively, you may provide the users with filtering options. These guide them in choosing what is important for them. Finally, make sure to review the contents periodically. You can make necessary corrections or improvements to the business dashboard if you know what is working and what is not. The information is available through regular evaluation.