Decentralized fashion brand MIRL has taken a further step to expand its operations and market. The company has announced a strategic partnership with crypto exchange Bybit as it plans to empower designers globally.
The crypto exchange, through collaboration, will facilitate NFT innovation. Also, the FashionFi movement will be showcased at different forthcoming pivotal events, which include the upcoming Art Dubai event next month.
MIRL To Gain More Exposure In The Broader Market
The partnership will also enable MIRL to take advantage of the capabilities of the Bybit crypto exchange platform and gain exposure to over 6 million Bybit users. The MIRL ecosystem will also have the opportunity to gain dynamic, credible, and robust utility via the partnership deal.
Bybit crypto exchange has set the pace in the market as the first exchange to offer true yield and competitive APY.
Co-founder and Chief Executive Officer of Bybit, Ben Zhou, commented on the partnership deal. “Bybit is keen to support the FashionFi movement,” he stated.
Zhou added that since both companies share similar values and ethical products, the collaboration makes a lot of sense to create the next level metaverse and NFT projects.
The First Partnership Between A Fashion NFT And A Crypto Exchange
The latest development will be the first time a crypto exchange platform and a fashion NFT event will be collaborating on a large scale.
The founder of The MIRL Project, Joanna Lim, also commented on the development. She noted that the platform is excited about the partnership deal that will give its NFT community more privileges within the Bybit exchange platform. The collaboration is also evidence of Bybit’s commitment to lead the NFT and metaverse revolution in the industry. Joanna says both firms hope to provide strong values to the community by enabling users to easily navigate through the rapidly evolving crypto universe.
The latest development will be the first time a crypto exchange platform and a fashion NFT event will be collaborating on a large scale.
Based on the terms of the deal, the NFT holders will have exclusive access to 6.88% APY on Ethereum (ETH) for 30 days on Bybit through flexible staking. The terms also cover Bybit’s acquisition of 1,111 NFTs out of the total collection of 8,888 NFTs in the soon-to-be-launched MIRL genesis collection. The plan is to distribute the 1,111 NFTs to VIPs and high-valued users of the Bybit ecosystem.