Coca-Cola (KO), the beverage maker, has been given an average “hold” rating by brokerages.  Three analysts have given the stock a “sell” recommendation, while nine have given the stock a “hold” rating. Ten analysts rate the stock as a “buy”. Analysts have given Coca-Cola’s stock an average one-year price target of $45.02.

Coca-Cola’s Executive Vice President Marcos de Quinto sold over 117,000 shares in October at an average price of $42.95, totaling $5,016,535.20. The EVP now holds 156,693 shares in Coca-Cola, which are valued at $6,714,295.05.

Many hedge funds have changed their positions in the company. Livforsakringsbolaget Skandia Omsesidigt upped its stake in the company by 0.4% in the fourth quarter. The company now owns 431,115 shares, which are valued at $18,521,000. Prentiss Smith & Co. Inc. increased its stake in the company by 3.9% in the fourth quarter, and now owns 7870 shares. Their stake is valued at $338,000.

In recent months, Sanford C Bernstein gave Coca-Cola’s stock a price target of $47. Bernstein also gave the stock an “outperform” rating in November. Nomura also increased their price objective on the stock to $54, up from $52, and gave it a “buy” rating.

Coca-Cola’s stock opened at $42.06 on Wednesday. The company has a PE ratio of 26.82 and a market capitalization that totals $182.92 billion.