An Australia-based online CFD provider, Trade360 Australia, has recently given the title of global ambassador to the Australian cricket star, Steve Smith.

Combining Cricket With Trading

Steve Smith needs no introduction for those in the cricket scene, being a name of substantial gravitas within those circles. He was a captain of the Australian national cricket team and managed to win multiple awards in both Australian and international competitions. As it stands now, he is ranked the number 1 batsman in the world by the International Cricket Council.

The announcement from Trade360 came on Friday and detailed how Smith will serve as Trade360’s public face. Furthermore, Smith will appear on various advertisements across all forms of media.

The Mandatory Good Word

Chris Judd stands as the chief dealer at Trade360, giving a public statement about the move as a whole. Judd explained that Trade360 has always viewed trading and sport as having a lot in common with one another. He pointed out that both fields require training, preparation, study, as well as hard work if you wish to gain success. As such, Judd states that the connection could be highlighted through one of Australian cricket’s most recognizable faces: Steve Smith.

Steve Smith himself gave the mandatory public statement, as well. He explained that he had been interested in the prospect of online trading for the past few years, as well. He stated that the CrowdTrading feature was the reason he was drawn to Trade360, in particular. He described the technology as outstanding, and indicated that it helps him confirm any sort of change in the market trend. He went as far as calling it “genius,” as it allows you to see what the other traders are doing.

While the statement is one of the more well-intentioned public statements seen in a while, the real reason can quickly be concluded through branding. Companies spend a lot of money to develop a subconscious association between the company in question and a certain thing to boost profits. Taking one of the most famous faces in cricketing across the world and then associating it with your trading platform will inevitably boost sales.

A Brief History

Trade360 was founded back in 2013, having been licensed under the Australian Securities and Investment Commission, or ASIC. It offers its trading services to both beginner and experienced traders alike.

The platform holds a flagship service it offers to everyone, going by the name of CrowdTrading. This allows traders to examine the behavior and movements of the trading collective that is the Trade360 community, doing so in real-time. This enables traders to recognize new market trends the very moment they develop, allowing them to change their strategies accordingly.