Facebook has been facing a number of problems due to the trust issues in the last several months. This issue to some extent influences its reputation and potential to become a retail powerhouse. Apart from the issue, Facebook is powerful media for promoting products and services online at much more competitive prices.
Facebook has all the capacities required by a powerful retail powerhouse. Why? It has the technology, the financial resources, and innovation. The social commerce platform owned by Facebook allows the customers to place orders or to buy in no time.
Facebook as a Retail Powerhouse: How to Deal with Trust Issues
Many retailers promote their store and products on Facebook. Unfortunately, the trust issues negatively affect the potential of Facebook to be a retail powerhouse. Experts say that Facebook should first address the trust issue before taking steps to be the powerhouse for retail industry. The following are some recommendations as noted on Forbes:
The Need of an Editor
The main problem with Facebook now is that there is no way to measure point of view. With time, users find it more difficult to determine whether posts on the social media real or fake. Fake news may sound like a reality, and vice versa. Some observers see that Facebook need an editorial department. This arm is responsible for sorting or measuring the posts to build its image as a source of truth.
Users actually may suspect an issue posted on the Facebook. However, suspicious issues can run side by side with award-winning journalism. Sometimes, the fake issues look even brighter than the real news. Therefore, Facebook needs an editor with good track record in journalism. This way, the social media giant will be able to recover its name, which to some extent has been ruined by the trust issues.
The Need for More Credible Contents
Log into your account and you can see that the feeds on headline can be everything, from politics, entertainment, product and service promotion, life, tips and tricks, and even personal life. People now need social media, which offer more credible contents. For the public good, Facebook may build a company-run News Outlet. Alternatively, it can determine the types of content that can be posted.
People have seen that when a social media is used to boost one’s popularity politically, the public trusts will decrease with time. Black campaigns are on the stairways. As a result, people will use the social media as a ‘fighting arena.”
The Need of Credible Journalists
An alternative solution to recover public trusts upon Facebook is by hiring credible journalists. The journalist department can plan the content on daily or weekly basis. The editor and journalists can work together to find daily news and plan the publish schedules.
Credible journalists can certainly produce credible contents. When the public trusts recover, Facebook will be a powerful retail powerhouse, where startups and established businesses can promote the products with comfort.
Finally, Facebook needs to be transparent to the public. If it is on a business deal, which may affect users’ data, the users have a right to know and decide whether to participate or not.