You may not be familiar with Joydrive, right? In fact, it may change the car-buying experience in the next future. Why? A former professional photographer – Hunter Gorham – is setting a plan to do so. He realizes that many people are having a problem with the current car-buying system. He is sure that he can make improvements, given varied experience he has got as a professional photographer. Many professionals have been trying to make such change, but they ended up with many problems. What does Gorham want to do exactly?

Changing Car-Buying Experience with Joydrive

The dealership system and direct selling have been among the factors that contributed to the Byzantine car buying process. Professionals like Elon Musk of Tesla had tried to make a change but failed. The idea of eliminating the exhausting process had actually arrived from Porsche or Ford Motor Company since the 19th century. But what had happened? All of them fizzled.

However, Gorham is optimistic to reverse the arcane system, which had led to dreading car-buying experience in many customers. His weapon is Joydrive, a startup based on Seattle. The Emory University graduate founded a company with a different business model. What is it? Instead of eliminating the dealership system, he even plans to collaborate with a group of dealers, who are willing to sell the car digitally.

Before establishing the company, he learned much to the pioneers like Vroom, Beepi, and Carnava – three startups that sell car online. Of course, Gorham is not going to copy and paste what the pioneers did, since they also had some mistakes. Instead, he made several adjustments to make sure the clients have enjoyable car-buying experience.

How Will Car-Buying Experience Be Different with Joydrive?

Gorham admitted that eliminating dealership system would be a very difficult tasks, since it involved systematic networks. Instead, he tried to involve them in the new business model. Joydrive began the business by collaborating with one of used-vehicle dealers, namely Northwest Motorsports. The Washington-based company is known to have high-volume sales.

He wants to adopt what has happened in the home entertainment arena, namely transition to auto retailing system. Similarly, brick-n-mortal stores have mostly shifted to online stores. The system will include one-price offering or no-haggle buying, just like the prices of goods on online store. Can you negotiate the price? Of course, not. Another strategy is offering national brand experience.

Joydrive offers a different car-buying experience, as all processes can be completed online. They include vehicle selection, service contract, payment process, and delivery. Can you imagine buying a car without you having to spend time and energy to go to dealer? Yes, you can do it with Joydrive. The payment system is 100% refundable. It means that if the vehicle is scratched or damaged on delivery, you can get your money back.

The system is supported by a user-friendly dashboard, thus making it easy for the buyers to complete their transactions online. The site provides features to support many car-purchase deals. Now, about 40% of the transactions with Joydrive involve trade-in vehicle buying and the remaining transactions are related to financing. So, do you think that the startup will be able to transform the car-buying experience? Let’s see then.