Words can be a ‘sharp weapon’ in marketing. It is true that every individual has a unique way to communicate with others as a part of marketing tricks. This is particularly true when someone is trying to sell something or trying to convince others to buy something. The more frequent you use certain words to convince others, the more fluent you are when uttering them. However, are you sure that those words are really what the target customers want to hear?

Just because you are comfortable using those words does not necessarily mean that they work. A recent post by Richard Kestenbaum on Forbes cited the results of an analysis conducted by Gong.io on thousands of sales conversation. The analysis figured out a number of phrases and words, which were found to be most effective in the sales conversations.  The analysis concludes that words in sales conversations can be the most decisive things to differentiate between successful and unsuccessful marketing tricks

Marketing Tricks: Good Words and Phrases to Say

Based on the analysis, the following are some good stuff, which were found to be effective when used properly in sales conversation, as cited on Gong.io:

“Does it make sense?”

The question phrase can be effective when used at the right time. This is not used in the closing or introducing part of the conversation. It is not effective when used as a stand-alone phrase. On the other hand, the phrase is commonly used at the middle of sales conversation. When you are trying to bring the target clients to the next step in the conversation, the phrase may work properly.

Gong.io found that successful sales people more commonly used the phrase that low-performing sales people did. However, make sure to use it at the right moment. For instance, it may work when you want to show the benefit of a product/service being promoted. The phrase may work as a ‘transition’ phrase.

Imagine

Provoke the listeners’ imagination process by bringing them to a positive zone. The word ‘imagine’ brings the audience to positive thinking about something. It moves them forward. This can be a useful word to convince others about something. Having the potential customers imagine the benefits of the products/services being offered is the key to successful marketing tricks.

Positive Words

Besides the word imagine, words with positive meaning like fair or successful may also work. The analysis conducted by Gong.io found that top-performing sales people more frequently use these words. The word successful, for instance, brings the listeners to the conceptualization of a positive outcome.

The word fair also means positive. Everybody wants to be treated in a fair way. Just like the phrase “Does it make sense?,”this word is also used to describe the next step. For instance, “Is that fair?” is used to ask for the listeners’ agreement about something good. Even though it comes in question form, it does not really mean question. Instead, it means more emphasis.

Furthermore, using decisive words like certainly or definitely are also frequently used by top performers. These words indicate certainty about something. They are effective marketing tricks as long as they are used in the right context.