The previous post discusses three group of words that have positive meaning. Those words can be a part of successful marketing tricks when used in a proper way and at the right time. Some phrases are used as a transition function to bring the prospects to the next step. Some words like fair, imagine, definitely, or certainly have positive meaning naturally. Therefore, they are commonly used by top-performing sales people.

Marketing Tricks: More Good Words and Phrases to Say

The Client Name

This may sound like a simple trick, but it works. People like hearing their names, as it feels more intimate and personal. This is a part of marketing tricks among top-performing sales people. They are quick in mastering the name of people with whom they are talking.

Probably

This may sound contradictory, right? However, it must be noted that not all people like high-certainty words. The word probably can be a good qualifier when you talk about something uncertain or something that may happen in the future. Never over-promise the audience, as it may impair your credibility. As long as used in the right context, the word ‘probably’ is not always weak. Instead, it brings the impression of honesty.

Marketing Tricks: Words and Phrases to Avoid

Still based on the analysis conducted by Gong.io, the following are some words, which were found to lower your chance for success in sales conversations:

Show You How or We Provide

These words emphasize how a product or service does for the clients rather than its benefits. Top-performing sales person were found by Gong.io to use these phrases less frequently. The customers mostly prefer you to focus on the benefits rather than focus on what it does. Gong.io found that using either of these phrases four times or more reduced the chance for success in sales conversation by up to 22%.

Competitor

Telling about your competitor frequently just gives the audience an impression that you are not confident with the product or service. No clients want to hear about your competitors, whether it is  a good aspect or negative one. Telling about competition reduces the chance for successful negotiation.

Billion

Gong.io found that few clients like numbers like billion during the sales conversation. These numbers are exaggerating.  They are more difficult to comprehend, as the numbers are neither definite nor concrete. Therefore, be specific in choosing the campaign words as a part of marketing tricks. So, do not reduce your success chance because of these vague numbers.

Absolutely or Perfect

Unlike the words definitely or certainly, words like absolutely or perfect may impair credibility when used excessively. They can be used to convince others based upon acceptable argument. However, using them more than 4 times can reduce your chance for successful sales conversation by almost 16%.

Furthermore, there are some other words, which you need to avoid when having sales conversation or business promotion. The customers neither like exaggerating words nor like hearing words that are used excessively. Using convincing and decisive words and phrases may work. However, never over-use them!