The previous post discusses three ways to promote business mobile app. They include using in-app advertising, leveraging the functions of social media, and using viral campaigns. The last strategy may involve seasonal events, like referral programs, providing bonus points for referrals, offering welcome gifts for new app users, and points for repeated visitors. The company can also hold promotional contests, such as photography contents and provides the participants with interesting bonus points.

More Ways to Promote Business Mobile App

Of course, there are many other ways to promote your business mobile app. The following are some of them:

Sending Notifications

The company can notify the users or target users any updates related to the mobile app. However, you cannot automatically send email or message blasts to the existing customers unless you have prior notifications. Otherwise, your company will be flooded with complaints. If not, you can take advantage of the business mobile app to build the customer base.

The email blasts can also involve notifications on the bonus points. The app users are certainly very happy with such surprises. You can combine notifications on the double reward points with holiday promo from certain hotels or restaurants.

Distributing Leaflets

Despite increasing popularity of digital ads, in-store leaflets still play crucial role in promoting your business mobile app. You can put app leaflets in high-traffic areas, such as the main walkway, cafes, bar counters, popular coffee shops, hot-spot areas, Wi-Fi areas, and even in the restrooms of popular hotels. Besides those places, other potential places to put the leaflets include:

• Between menu pages in the restaurants
• Delivery bags of fast-food restaurants
• The customer receipts of store or supermarkets
• Sending them using direct mail

Furthermore, you can host special events to promote your business mobile solution. Then, distribute the app leaflets to the visitors. Of course, offering bonus points for the visitors are of special interests.

Build a Strategic Partnership

As long as you build it on the right way, partnership provides you with many benefits. You can build partnerships with nearby businesses. Choose ones that do not offer similar products with yours. The best target partners are businesses that target the same audience but offer different products.

For instance, if you run a coffee shop, you can run partnership with the nearest amusement center. Both of you may target similar audience, but you offer different products. The premise is that: you sell coffee for the visitors of the amusement center. If the amusement center has more visitors, you have more chances to sell your products. So, you can promote your mobile app to the visitors of the amusement center without ruining its core business.

Building Loyalty

Never overlook the role that your employees can have. They can be very potential to promote your mobile app. Loyal employees will willingly promote your business to others even though you do not offer them with special bonus. However, you can actually offer referral bonus for loyal employees based on their referral points.

In conclusion, combining in-store and digital promotional efforts is a perfect way to promote your business mobile app. Therefore, make sure to make advantage of any potential channels for the purpose.