It is not the era of full brick-n-mortar shopping anymore. Instead, more people choose to use online services, including finding kid clothes. Consequently, traditional retail should pay attention and get in line with the trend. As cited on Forbes by Joan Verdon, two brothers, Haim Dabah and Ezra Dabah offer a unique story on how they target kid retail trends using two different approaches.
The two brothers agree that the future of kid clothing industry lies not in brick-n-mortar stores or malls. Instead, it lies in subscription services, which bring kid apparel boxes to parents’ doors. They both target kid retail trends by means of subscription services. So, what makes them different?
Kid Retail Trends with Subscription Services
Haim Dabah is the founder and owner of Kidbox. The company offers subscription services for premier and national labels. It targets both boys and girls’ clothing brands. Kidbox is currently collaborating with Walmart. On the other hand, Ezra Dabah is the founder of Kidpik, also a subscription service. However, the company targets private label fashions and specializes in subscription service for girl clothing. The two brothers use similar approaches in some ways, namely:
- Both businesses were launched in 2016
- Both have social programs to provide clothing items for the needy kids
- Both companies allow the customers to assort the clothes they receive and pay only items they want to keep
- Both are rated in the top list of best kid subscription services according to independent reviewers, media outlets, and bloggers.
However, both companies have some key differences. Those differences deny them from direct competition in the same space. In addition, the brothers do not feel that they are competing since the kid clothing industry offers ample room for growth, depending upon how each business responds to the kid retail trends.
Ezra Dabah with Kidpik
The company focuses on girls’ clothing. It also specifies the age range, namely 4-16 years. It sells selected brands from 160 labels. It prioritizes famous brands like DKNY, Levi’s Kids, or Adidas, in addition to some private labels. According to Ezra Dabah, assortment of the brand is based on the assumption that most modern moms have limited time to select from thousands of kid clothing brands available online. They certainly have few brands in their mind, and Kidpik encourages the consumers to selected brands.
Haim Dabah with Kidbox
The subscription box company targets boys’ and girls’ clothing from babies to pre-teen age. Unlike Kidpik, which is more label-oriented, Kidbox makes value-oriented consumers as the priorities. The same principle applies for designs and sources of the clothing items.
Haim Dabah has been experienced in e-commerce for few years. He sees a shift in the way women shop and the challenges faced by traditional retailers. According to him, women’s shopping style is increasingly personalized and customized – one to-one service. Therefore, busy moms will make shopping experience as a way for finding a trusted company, from which they buy kids’ apparel.
The two brothers use different approaches to the kid retail trends with reason in mind. Do not miss the next story on how the two brothers capture the market opportunities in the next post