Strategies to Use Text Messaging for Business: Part 2

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The previous post discusses three strategies to use text messaging for business. They begin with sharing presentation slide, following up website visit, and sending the customers appointment reminders. There are other reasons for the customers to prefer text messaging compared to e-mail. This was confirmed by a study as cited by Stephanie Burns on Forbes.

As the study shows, the open rate of text message is much higher than the email is. Therefore, the success rate is better. There is a higher chance that the text message recipients will read the message instantly. They need more time to check email inbox.

Text Messaging for Business: Additional Tips

People use their smart phones longer than they used to be. Therefore, text messaging for business is still very potential. The following are more strategies that business can do:

Text messaging for business 2

Distributing coupon

Text messaging is a great strategy to distribute coupons and flash sale. More than 90% of people surveyed reported that they read text messages within less than 3 minutes after receiving them. It means that texting the target customers increase their possibility to participate in the program. You can also send the sense of urgency for them to get the limited products or services.

Launching Products

Many businesses overlook the chance to notify the existing customers that they have new products or services. Actually, this can further your efforts. The study shows that the possibility for the text recipients to convert the message into sales is 40% higher than it is with people who are not sent text messages.

Therefore, text messaging for business is also potential during a product-launching event. You can invite them to participate in the series of events held during the product launching. At least, the text messages inform them that you have something new in the line of products or services.

As Customer Service Contact

When the customers have something or concerns related to products or services, they would like to use text messaging than phone calls or emails. In most cases, they send the text messages with expectation that the customer service of the company will call back in a response to the questions or concerns. The customer service team may discuss the questions before replying to the customers. More than half of the customers being surveyed favor this way.

Informing Limited-Time Promotions

Sending the information on limited-time promotions in your company can be an impressive thing for your customers. They may feel being treated specially as you send them information, which other people may not receive. You can text them the details or send them URL to a landing page that contains the details of the program. An interesting thing is that most marketers found that this strategy even worked better than corporate websites did.

Finally, make sure to integrate text messaging for business as a part of overall marketing plan in your company. This can be a great addition to the existing strategies. Any marketers would agree that no single channel is a silver bullet in marketing.  Combination of text messaging with other strategies can help in enhancing the overall marketing plan.

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