Superstar Rapper Kanye West Sets To Debut His NFT Projects

Rapper Kanye West is one of the celebrities that have stood against any investments in NFTs, but it seems the superstar is changing his stance. In January, Kanye shared an Instagram post with the caption, “Do not ask me to do a f**king NFT.”

However, reports show that the NFT space may be gradually getting to him, thanks to fellow rap star French Montana and the new trademark applications.

Mascotte Holdings Files 17 Trademark Applications

Kanye’s Mascotte Holdings recently filed 17 trademark applications with the US Patent and Trademark Office. The applications mentioned “metaverse experiences” and non-fungible assets”. One of the filings noted that the project will be providing an online marketplace that will allow the convergence of both buyers and sellers of crypto and digital collectibles.

The application will concentrate on the use of the YEEZUS brand to depict the name of Kanye’s 2013 album. The filing was discovered by Josh Gerben of Gerben Intellectual Property.

This move is an indication that the superstar rapper is planning to roll out a YEEZUS-branded amusement park, toys, NFTs, and more.

The application, according to the filing on May 27, will also include a wide range of potential products not within the crypto space. These include retail stores, video games, apparel, cosmetics, as well as amusement parks. But the filing was not comprehensive enough as it only lists very basic descriptions of the potential product offerings. It did not explain what type of NFTs the project will go into, or what kind f metaverse experience they may deliver.

Other Notable Rappers Are Already In The NFT Space

The metaverse deals with a more immersive future evolution of the internet where people use avatars to work, play and socialize. On the other hand, an NFT is a blockchain-based token that is used as proof of ownership. It is generally utilized for digital works such as music files, profile pictures, illustrations, as well as video games.

If Kanye eventually enters the BFT and Web3 space, he will not be alone. The pace is increasingly crowded with other celebrities and notable rappers. Snoop Dogg has launched several NFTs and has partnered with Ethereum-based metaverse game world, The Sandbox.

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