Worldline, a French fintech, and the world’s fourth-largest payments company, recently decided to move into embedded payments. The company has found a way into the new market through a partnership with Online Payment Platform (OPP) — a provider of payment tech for platforms and marketplaces.

Worldline’s Business Takes The Next Step In Its Evolution

The collaborative effort of the two companies will combine OPP’s payment technology with Worldline’s expertise in acquiring and acceptance. The combo, available across Europe, will provide marketplaces and platforms across the continent with a suite of turnkey features that will simplify various activities.

Those include the user sign-up process, selling, getting quick payments, and more, with all of this being available for multiple currencies. The initial deployment will support all relevant payment methods, and it will also enable split payments, mediation handling, and advanced escrow, all in a fully regulated manner.

Given that European markets are on the launch pad, the platform is expected to be expanded into the UK and Switzerland, although the expansion will proceed gradually. It will also be bolstered by the recent acquisition of an EMI license for the UK. As for future developments, the partners’ roadmap includes advancements such as Point of Sale and Tap on Mobile integrations.

Why Is Worldline Entering Embedded Payments?

Worldline’s decision to expand into embedded payments comes from the fact that it wished to introduce new revenue opportunities. The company’s idea is to use them to compensate for a depressed outlook for its core merchant payments business, which also suffered in a similar way to many other financial businesses in the last few years.

In February of this year, the firm reported a net loss group share of 817 million EUR for 2023, which is a massive drop from the 211 million EUR profit recorded in 2022. In other words, Worldline has been struggling, and it decided to change its approach and introduce something new to its users.

The firm’s CEO, Marc-Henri Desportes, said that the partnership with Online Payment Platform stands to reflect the company’s commitment to innovation in payments. Moving forward, Worldline will combine OPP’s robust platform capabilities with its own extensive acquiring expertise, which will allow it to deliver an embedded payments solution.

In turn, the company will provide platforms and marketplaces with a unique pathway to integrate and leverage new payment opportunities. So, not only will Worldline expand its own offering, but its clients will, as well.