eToro has expanded their cryptocurrency products giving their customers new avenues of investment. The company has been actively involved in the fields of FX and CFD. The company is stepping into the industry as a custodian where it will hold the coins on behalf of their customers. This is contrary to what other brokers in the industry have been operating where they have been offering crypto CFDs. eToro’s way of working will ease the process of purchasing the assets for the customers.

Expansion of Crypto Product
Cryptocurrencies have swept over the world where they have put pressure on investment firms as they try to accommodate their high demand. eToro so far has nine crypto assets on their list. The customers will be able to buy actual NEO tokens. The coin will also be applicable in eToro’s Crypto CopyFund, which is an initiative that aims at promoting the diversifying of crypto holdings by using CFDs.

How eToro view Crypto
The co-founder and Chief Executive Officer of the company, Yoni Assia, said that they have noted the attention of significant cryptocurrencies has shifted to the new entries in the market. They believe the market share of altcoins is rising with time and the trend will continue.