If you are a professional business person, one thing must have been clear for you so far: the market is unpredictable. Each year, there are new trends and rules in the market that devise and drive the dynamics of all the transactions and thus, affect the bottom line of your company immensely. Being a smart entrepreneur, it is essential to study, analyze and fully understand these evolving trends in the market so that you can make the most out of them. However, it doesn’t seem plausible for a busy entrepreneur to leave all their important dealings and meetings behind to focus on the current trends of the market. In order to make your life easier, here we have brought you top best online business trends in 2017. No matter what type of online business you are in, be it ecommerce, blogging, forex trading or anything else, you need to know about these trends. These ideas have entirely changed the online business, and have the potential to bring a business revolution.
- Crowdfunding is the key to get investment
Nowadays, it is not compulsory for you to have tons of investment to start your own business. Crowdfunding has become the ideal platform to put your ideas forward and change the game. You can showcase your idea in front of the general public. And depending on the potential of your idea, people can fund your project. Several online platforms provide this service, and numerous startups have made their fortunes through it.
Apart from raising investment for new ideas, crowdfunding also affirms the validity for the success of the product. According to experts who keep a close eye on crowdfunding, “Smart companies are using crowdfunding not only to raise capital but to validate products before making substantial investments in product development.”
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- Content and Sales marketing are working side by side
Companies these days go an extra mile to ensure that along with satisfying customers with their products and services, they should also be able to cater their questions via content marketing. Depending on your need, they create text, videos, animations, etc. to ensure that you learn all the specifications about the product or service. It is their way of convincing you through all possible mediums that our good or service is all that you need to survive.
- New collaboration tools have made emails outdated
New arrivals in the pool of collaboration tools have redefined the way emails work. One such tool is Slack which was started back in 2013. With advanced features, apps like Slack provide feasibility as well as time efficiency. Instead of staying online all day on their inboxes, users can simply make it a less-than-one-hour thing.
However, this doesn’t mean that conventional emails for internal and external communication have been fully replaced. But the efficiency of such tools has actually persuaded people to give it another thought.
- Subject Matter Experts are better with sales
Several organizations do believe that Subject Matter Experts (SMEs) might not be the ideal candidates for interpersonal skills and sales activities. But at the same time, they do acknowledge the fact that customers still opt for SMEs over any regular salesperson.
The research conducted by organizations reveal that three basic factors make SMEs so proficient in their work. First, by understanding the process through which customers make their decision. So that they can be influenced in the subtlest manner. Secondly, deploying sales experts who have the skills and capability to keep a track of their clients and thus, stay in touch with them. Lastly, ensuring the application of automation tools to keep a close eye on all the upcoming potential opportunities.
- Becoming personalized to seek attention
A generic email that is meant to be for thousands of customers never seeks your attention. However, anything personalized with your essentials on the top clicks you instantly. This is the power of narrowing down the segment to capture the audience. This is another top online business trend in 2017, where people observe the personal preferences of their clients and then modify their products accordingly. Along with capturing attention, this tactic also gives clients a sense of connectivity and reliance on your company, which results in long-term ties.
Above are some of the highly appreciated and most popular online business trends for 2017. If you want to know more about such trends, let us know.