Simply put, search engine optimization is a way of increasing your website’s visibility by making your website to appear in the search results. Have you ever wondered how most of the websites rank first in search results? Even though it’s not a walk in the park, every business wants to be found online.
By making necessary adjustments to your business website, you can increase traffic organically and end up pleasing the Google gods. In the long run, your site gets listed whenever customers search using specific keywords. Good thing is, you don’t have to call in a webmaster to boost your rankings. Here are free SEO tools that will make your campaign a success.
Did you know that sluggish pages can hinder the success of your SEO campaign? How fast does yo0ur website pages load? The speed of your site plays a key role in search engine rankings. Last year, it was proven that websites optimized for mobile users were highly ranked in the search engine rankings.
To hit the first page in the search results, it takes lots of commitment and dedication. Have you ever heard of GTmetrix? You might have to miss a great deal if you haven’t used this SEO tool to check the speed of your website.
Start GTmetrix and enter your website URL. You’ll get your page speed score and suggested ways on how to improve the speed of your website. For instance, you might consider resizing the images posted on your website to improve and speed up the load times.
2. Google Trends
Google Trends uses the central idea of keywords to know the primary words being searched by visitors. Simply put, Google trends target phrases and keywords to know how search queries change in the search results. For instance, if you run a taxi business and want to determine the most preferred site, Google trends help you determine whether it’s uber or pick taxis doing better in the market.
Google trends also help you to have a regional breakdown and determine the most popular search terms. If trends tell you uber is most popular among taxi users, you can use uber on your blog posts and website to increase traffic.
3. Rank Checker
If you just started a business website, it can take time to move your 2B page up the ranks. But, what are you willing to do to land on the first page of search results? Rank Checker helps you find out where you land, and how to improve your rankings like a pro.
Add Rank checker on your toolbar to have easy access of all the information you need whenever you feel like. With Rank Checker, you can always have a propagated look on where you stand.
4. Screaming Frog
To have a successful SEO campaign, you need to have detailed information on the problems your website face? With Screaming Frog, you can easily identify the challenges hindering your success.
This SEO tool crawls your website, identifies search engine optimization roadblocks, and provides a detailed report on the problem areas. However, Screaming Frog offers free crawling for the first 500 URLs.
This tool looks for oversized pictures, missing descriptions (metadata), broken links, and duplicate internal links. You can use the results to improve your campaign and site.
5. BROWSEO Tool
BROWSEO is an SEO tool that works to analyze your website and displaying the key parts that need improvement. The tool displays all the relevant SEO information at your disposal to help you make important business decisions.
To use this tool, you don’t need to make any downloads. Simply enter your website URL into the site and wait for detailed analysis.
The Bottom Line
Did you know that you’ve to use SEO for your killer website to work? Without proper SEO toolkit, your online bleachers don’t render any results. No matter the orientation or size, your website should look great on all devices. That way, you can get preferential treatment and end up landing on the first page in the search results. Realizing the success of your campaign should not be that difficult. Let the above free SEO tools do the work for you.