Posts Tagged: marketing

Business Dashboard More Functional with These Ways : Part 2

By Andre September 26, 2019, 5:46 pm • Posted in Business

The previous post discusses some keys to a functional business dashboard. They include targeting specific audience, user involvement in the development process, adequate context, and…

Business Dashboard More Functional with These Ways : Part 1

By Andre September 25, 2019, 5:08 pm • Posted in Business

Business dashboards are everywhere. Almost every business has at least one. Business dashboard may be designed for mobile devices, computer, desktop, or public displays. It…

Strategies to Use Text Messaging for Business: Part 2

By Andre September 17, 2019, 2:50 pm • Posted in Business

The previous post discusses three strategies to use text messaging for business. They begin with sharing presentation slide, following up website visit, and sending the…

Strategies to Use Text Messaging for Business: Part 1

By Andre September 16, 2019, 3:06 pm • Posted in Business

Mobile marketing remains a popular topic, as the variations keep growing from time to time, depending upon the trends and market demands. It is still…

Marketing plays a crucial role for businesses, particularly small and middle-sized ones. Of course, the marketers face much more challenges in dealing with the competition. They include particularly smaller teams, smaller budgets, and less time. As a result, the small businesses need to avoid even small marketing mistakes as they may lead to terrible effects upon the organization. 3 Marketing Mistakes to Avoid by Small Businesses In an interview with Kimberly Whitler, a senior contributor for Forbes, Kipp Bodnar notes three main mistakes that small business marketers often do. They are described as follows: Failure to Maintain Loyal Customers Loyal customers are keys for small businesses to survive. Therefore, losing sight of loyal customers is a fatal mistake that marketers often do. Be happy if you have them. Therefore, make sure to maintain them. The problem is that many small businesses fail to have great insight into their loyal customers. As a result, they neither take necessary steps nor use the available resources to maintain the relationships and keep them stronger. One of the ways to keep the sight of loyal customers is investing in problem solving systems (in terms of technology or human resources). This allows the organization to address any issues immediately before they grow into bigger problems. Failure to Find New Customers When combined with failure to maintain loyal customers, this problem makes the small business suffer. Of course, finding customers is not an easy thing for small businesses. One of the marketing mistakes in such company includes focusing on too many channels. As a result, the marketers are unable to execute them optimally. The problems are mostly failure to identify which channels contribute much for the business. Sometimes, marketers cannot identify the ideal target customers or customer segments. Kipp notes that small business marketers should have focused on building buyer personas and customer base. The customer base is not necessarily large. Instead, a small but loyal customer base means more for the small business to grow. Building a loyal customer base may take time. Failure to Generate Leads Another mistake often made by small business marketers is inability to generate leads. It is worse than inability to find new customers. Leads are good things for sales team. The marketing strategies aim at generating leads. This is the sign of effective marketing campaigns. In facts, surveys showed that only 1 in 10 marketers are satisfied with their lead generation. Actually, they have many tools for lead generation. One of the most important tools for converting prospects into customers is website. Therefore, the marketers need to make sure that the website is fully optimized to turn visits to leads. Even small businesses need professional web pages to guide the customers. According to Kipp Bodnar, the main challenges for small business marketers are finding customers and keeping them. A number of systematic challenges in small businesses may lead to marketing mistakes. Therefore, the businesses need to allocate enough resource to build the marketing team in terms of knowledge and skills. The right marketing systems, techniques, and tools are keys to successful marketing even in small businesses.

3 Marketing Mistakes Commonly Made by Small Businesses

By Andre July 9, 2019, 10:11 am • Posted in Business

Marketing plays a crucial role for businesses, particularly small and middle-sized ones. Of course, the marketers face much more challenges in dealing with the competition….

Why Is Transparency in Marketing Spending Difficult? – Part 2

By Andre April 19, 2019, 8:21 am • Posted in Business

The previous post discusses some problems that make transparency of marketing spending becomes complicated. Defining, budgeting, tracking, and accounting for marketing spend have been even…

Why Is Transparency in Marketing Spending Difficult? – Part 1

By Andre April 19, 2019, 5:14 am • Posted in Business

Marketing is certainly a need in every business. Marketing costs can account for a considerable part in the monthly spending. The marketing spending usually grows…

Unusual Use of Billboard Marketing for Private Jet Charters

By Andre February 12, 2019, 7:06 pm • Posted in Business

Creative people can use unanticipated ways to develop and grow their business. An example of how billboard marketing is used differently is shown by Christopher…

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